E-commerce marketing is no longer just about the online store. It’s a powerful combination of digital marketing and conversational commerce.
That can drive sales for your business. It facilitates early & easy access to products, increases customer loyalty and brand awareness, and expands the customer base.
As of now, WhatsApp now became the most interactive messaging app, and it’s used by over 2 billion active users with 98% opening rates globally (Data acknowledged by Statista). E-commerce has been traditionally quite an antiquated system. If marketers are willing to implement their commerce on a large scale, there they need brilliant and cost-effective conversational commerce for their industry.
But these days, there have been several eCommerce apps like WhatsApp Commerce, which convert that into high-end design conversational commerce for selling products or services online.
Do you know WhatsApp is a powerful marketing tool for your business? In this article, we’ll take a look at the benefits of WhatsApp Commerce and outline some strategies for increasing sales on the platform. Why has WhatsApp commerce become so popular? Why do you need WhatsApp Commerce or WhatsApp Intelligent Message Delivery eCommerce?
Let’s further ado, have a look.
Why WhatsApp is a brilliant platform for e-commerce businesses? Because it’s free and you don’t even have to pay a cent to use it. Furthermore, it provides you with an additional marketing channel that can help you drive sales and increase your market share.
Why WhatsApp Commerce is the next big thing for the e-commerce industry?
When a business wants to create a community around its brand and promote it’s products and services. With its wide reach, voice, and video calling features, it’s easily accessible to any business.
Simple! New features like live chat in app shopping, deals, and more help merchants grow their businesses.
Build a Powerful Audience Base & Customer Experience:
The WhatsApp chatbot is a useful tool for businesses and organizations because it allows them to interact with their audience.
Whether you are hosting an exhibition, an Online E-commerce event, launching a new product or hosting a live back-and-forth, this conversational commerce (chatbot) allows your prospects to attain your events for free, build awareness, and foremost, you can enhance your customer experience.
WhatsApp customer support is made easy with the help of WhatsApp chatbot API. It makes your customers feel more comfortable and satisfied.
So, it redefines the customer experience now.
Easy & 24*7hrs Customer Support:
WhatsApp commerce, as an immersive platform, comes with various ways of using and engaging the audience. There is no limit to the ways you can use WhatsApp to market your business. Find out more about the various services that are available on the platform to help you reach your audience in the right way.
WhatsApp will get your message to your audience faster than anything else. With the App, you can use it for marketing, in-store messaging, and offer 24*7hrs real-time customer support.
Helps You Acquire New Customers:
WhatsApp commerce is the latest trend in marketing. Through this, you can reach out to potential customers and promote your business. Create exclusive products for your business and it will motivate/attract your audience to buy.
So, it’s a great way to reach out to potential customers and make them realize what you have and how they can benefit from purchasing your products and commodities.
Merchandise your events:
WhatsApp commerce is one of the easiest ways to promote your business. You can sell products and merchandise your events through WhatsApp commerce.
WhatsApp is a great tool to promote events, product sales and services. In August 2018, WhatsApp launched new features in the form of CTWA (Click to WhatsApp Action) campaigns. Through these campaigns, brands can reach out to customers that have visited their websites and submitted some basic details like Name, Phone number, etc.
Effective Push Notification:
Your audience can need all the information about your event in one place. You can inform them promptly about your activities. Push notifications to your audience through WhatsApp to help you connect with your customers and drag them into your events.
With the in-built push notification feature, you can communicate with your audience in a more personal way and also at the same time, promote your products/services.
This is the perfect conversational commerce to promote your event and make it more efficient by using WhatsApp Commerce live event trade shows.
Offer Discounts & Coupons:
Whizzing through the rows of products, you spot certain Discounts & Coupons for your product that catch the attention of your prospects.
You can pay attention to the different details of the product and make an informed decision.
This idea can promote your business in the local community and offering discounts will help entice more people.
Let’s bring WhatsApp commerce to your activity! These features can help you and your prospects save time on finding their needs, win prizes and giveaways, and discover new brands.
Making people aware of your products in an unequivocal tone, boosting sales without spending money, and allowing discounts & coupons to gain more customers, etc.
Moreover, this cost-effective conversational commerce is the first step to increasing your marketing activities and promoting your business.