Over the past years, social content has taken a high flight and has reached every corner of the internet, and in visual UGC, brands have found the perfect way to bridge the gap between them and their customers.
Big or small, brands understand the importance of visual UGC and also how to use it to their benefit.
Those attractive shots and catchy videos might have a short life, but this content is highly capable of creating a strong impact on the users’ minds.
If you are an e-commerce brand, visual marketing is a vital strategy for your brand’s growth and for that visual UGC is your savior and best friend.
Top 10 Amazing Ideas to use visual UGC for your brand’s Marketing:
1. Make Visual UGC Shoppable
By making visual UGC shoppable, you can directly benefit from it by getting more conversions and sales, which is the ultimate possible goal for most businesses.
E-commerce tools like Taggshop allow you to convert social content into a shoppable feed and embed or attach the feed to your website. Taggshop also enables you to tag shoppable products in UGC and lets you create fully curated shoppable galleries of visual UGC.
2. Host Campaigns And Contests
The best way to increase engagement and interactions on your e-commerce store is by coming up with unique activities. You can use visual UGC to host exclusive branded campaigns or contests and urge your audience to participate.
You can giveaway exciting prizes like coupons. With this technique, you can increase your social media numbers and generate more visual UGC with the same process.
3. Use Visual UGC To Maintain Your Web Store
Got some amazing visual user-generated content from customers and influencer collaborations? Use this content to improve the look of your online store or website. Showing visual UGC, like images of the product or the users themselves looks amazing for any brand. It gives credibility to your brand and creates a good impression on unique visitors.
4. Create Fan Following For Your Brand
Visual UGC is the most workable way to create a fanbase for your brand. You can introduce a new trend and re-post that visual UGC with exclusive hashtags like #ShareACoke by Coca-Cola or #ShotOniPhone by iPhone on your website and social media platforms. This excites other customers to purchase your products and become a part of your brand’s movement.
5. Preach Your Brand’s Principles
Every brand has a unique selling point or brand values, and there can be no better way to help it reach your customers than by visual UGC. You can creatively use this UGC to spread brand awareness, and as your old customers or influencers create this content, their talking about your brand’s principles makes it easier for new customers to trust your brand values.
6. Participate In Trends
Another compelling idea for using visual UGC is to participate in ongoing trends. Your e-commerce store should have a strong internet presence because most of your customers are avid internet users. By participating in trends like hashtag campaigns by other organizations or trends created by users, you can gain more visibility for your brand and also utilize existing visual UGC of your brand.
7. Create An Attractive Social Media
You can take your brand’s authenticity to the next level by integrating exciting visual marketing strategies into your game plan. Showcasing visual UGC on your brand’s social media. Attractive social media is a winning situation for any brand; nowadays, social media works as an album and a catalog for any brand.
Give your visitors something exciting and attractive to look at by posting visual UGC like videos and pictures on your social media.
8. Use Visual UGC As Social Proof
Audiences consider UGC is a rock of trust. Just like people take recommendations from their friends and family or professional network for an opinion. Customers trust other customers who are using the same products and services rather than relying upon the brand’s statements about their products, and visual UGC serves as social proof for their brand.
9. Use UGC For Branding
A great tactic to utilize visual UGC for e-commerce marketing is to use it for branding. You can create interesting lookbooks and content catalogs of your brand’s products and set a unique tonality for your brand without saying anything about your brand yourself and letting your customers speak about it.
10. Generate More UGC With Existing Visual UGC
This may sound like a funny thing, but you can actually generate more UGC with existing UGC. Knowing how to use visual UGC can be extremely beneficial for your brand. If used correctly, it can inspire other users to trust your brand by investing in it and also creating content like videos, comments, reviews, or pictures.
Visual user-generated content is a pool of so many exciting possibilities for any brand and, if used correctly, can be an excellent way to market your e-commerce store.
We hope this listicle of ideas helped you find new ways to utilize visual UGC.