Today, selling on Instagram is a very useful alternative, especially for those who do not want to risk opening a store or for sellers with insufficient budgets. However, the fact that the big brands carry out their sales and marketing activities on Instagram shows how great Instagram has potential.
As we mentioned earlier, Instagram has great potential in marketing and advertising; but to use this potential efficiently is understanding the Instagram algorithm. If one understands how Instagram works, it’s not a big deal for them to get real Instagram followers, likes, views, or comments organically.
Knowing the Instagram algorithm well will enable you to convey your content to wider audiences. This way, increased interaction will allow you to get better campaign feedback.
Let’s look at how the Instagram algorithm works in 2023 to highlight your company or personal account.
First of all, interaction
First, let’s look at what happens when we post a photo on Instagram and make a start that will resolve some questions that come to mind. For example, why do some of your posts stay at the top of your followers’ hours while some of your content is lost in other posts?
Whether the content you create is in the foreground or disappeared, disappearing is completely related to the engagement it receives.
Interaction of shared content with users
Experts keep finding ways to make Instagram content reach more audiences. The research is a never-ending process, but here are a few factors discovered by experts at the social media agency IamFamous, on how Instagram decides whether to broaden your reach. Remember, the current era is called a 3-second era, where the content has to tie the users within the first 3 seconds of interaction.
- When you post a photo on Instagram, your post reaches a less number of your followers.
- Afterward, Instagram examines how your post has interacted with your followers quickly. Likes and comments are impressive elements in this context.
- After sharing the content, the time of the content you share on the Instagram side is taken as a value. It is compared with the post you shared earlier on the same hour and day. E.g., the post you made this Tuesday at 10:00 is compared to the one you made at 10:00 the last week. It is examined whether it gets less or more traffic. In this context, predicting the timing of your target audience actively and entering your shares in that process will increase the interaction.
- If your photo gets a lot of interaction, Instagram will show your content to more followers. Maybe even Instagram will let you go to the “Discover” page.
- Briefly, the content you create is presented to a certain audience, the interaction is tested, and the audience is increased or decreased by Instagram according to the response received.
Relation with Followers Is the Key
Social media aside, In our daily relationships, we share more with the people we love and the people nearby. In this way, we have more information about them. It allows you to interact with people you have strong relationships with, as in reality, on Instagram. For good followers relationship, you’ll need to have many followers first. Generate quality content to get more Instagram followers and likes organically. Otherwise, you can buy Instagram likes or followers from a trusted service provider for your new account. Starting with a good follower count may take your performance to new heights. If you see a company or a person on your Instagram page, here are the reasons:
How does Instagram choose who will post your posts?
1. Users with which you have high interaction
If you regularly like some users’ posts and comments. Instagram will think you have a strong relationship with these people and will highlight their posts on your page, or your posts will appear on their pages.
Instagram always wants to present and promote new content to users. Thanks to the hashtags you use in your content, your posts will be directed to users’ pages related to the subject and use similar hashtags in many searches or posts. In this context, predicting how many users are active in the sharing time you make will make you stand out.
3. Likes and Comments
As we mentioned before, as the number of likes and comments about your content increases, the percentage of posts you create will increase on your followers’ page.
4. Direct Shares
Suppose you shared a direct post with a private message to a user. Instagram thinks you have a tight connection with this person and puts forward the display of the content this user shares.
5. Profile searches
Users search for each other’s accounts, and Instagram perceives this situation as a clue, enabling these people to connect.
Tips to improve the reach of your Instagram posts
In the section above, we shared information about how the Instagram algorithm works. Now, let’s discover how we can highlight the posts we have created with this management by using this information;
1. Post at the Right Times
It is important when you share. Knowing when your followers are on Instagram will strengthen your post. You can check out “Squarelovin” for times when your followers are active and more.
2. Use Instagram Insights
If you have an Instagram account that you use for your company. By accessing the Instagram Insights page, identify the content you get the most interaction with. You can determine the range of content you will create in the future.
3. Use a Language Native to Your Audience
If you create the language you use in the posts you have made in more natural and daily speech energy, people will value your shares, and you will have the chance to create more interaction with your users. Sometimes asking a question, criticizing life, talking about daily news, and finding content-related narration will increase the interest in your page by increasing the interaction with your followers.
4. Pay attention to Instagram story features and create daily stories
Instagram also considers story interactions in its featured articles. If someone looks at the content you share in your story and throws a comment, your content will have a high chance of reaching the next time you share it.
As a result, believing in the content you will create and representing you will be the most important point in this context. Also, if the page you created is at the beginning level, you can get new followers suitable for your target audience with hashtags ideal for the content you share.
When information is used, do not stop using Instagram insights; the data you received in the past will shed light on the content you will create.