Mattel has thrilled Barbie enthusiasts around the world with the debut of a brand-new doll celebrating none other than NBA icon LEBRON JAMES. This special edition doll is part of Mattel’s freshly launched Barbie Signature Kenbassadors collection, with LEBRON JAMES being the very first celebrity to be featured in the series.
Working hand-in-hand with Mattel’s design team, LEBRON JAMES played an active role in ensuring that the doll accurately reflects his appearance and personal style. But this isn’t just a new “Ken” doll—it’s a meaningful partnership between the toy company and the LeBron James Family Foundation, focused on empowering communities and inspiring future generations.
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“Inspiring young people to dream big and aim high has always been close to my heart,” LEBRON JAMES shared in a statement. “Collaborating with Barbie on the Kenbassadors doll is an incredible opportunity to do just that.”
The 40-year-old Los Angeles Lakers star proudly showed off the doll—his miniature lookalike—on social media, posting a series of playful photos with the caption, “Got me a mini me!!” followed by laughing emojis. He went on to express his excitement about being part of the Barbie and Mattel family, calling the experience “unbelievably cool” and highlighting how the brand continues to inspire younger generations.
Fans will notice that the doll includes several personal touches that mirror James’ iconic style. Dressed in a “We Are Family” t-shirt—a tribute to his foundation—the doll also features accessories like sunglasses, a watch, a varsity jacket, Nike Terminator High sneakers, a fanny pack, Beats headphones, and his signature “I Promise” wristband. The varsity jacket is detailed with symbolic patches, including his famous number 23, a nod to Ohio, and his foundation’s message.
As part of the collaboration, Barbie is making a charitable contribution to the LeBron James Family Foundation, supporting the organization’s mission to uplift families in Akron, Ohio. What’s more, from April 14 to 19, every purchase of the Barbie Signature LeBron James Kenbassador doll from Target—both in-store and online—will include a donation of his children’s book, I Am More Than, to Save the Children.
The new LEBRON JAMES Kenbassador doll will officially hit shelves on Monday, April 14, retailing for $75 at major stores nationwide.
Barbie Launches LeBron James Kenbassador Doll – Key Highlights
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Mattel Celebrates NBA Icon: Barbie has introduced a new doll inspired by LEBRON JAMES as part of its Barbie Signature Kenbassadors collection.
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First in the Series: LEBRON JAMES is the first celebrity to be featured in this new line, created to honor influential figures.
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Personal Involvement: James collaborated with Mattel to ensure the doll is a realistic and stylish representation of himself.
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Powerful Partnership: The doll marks a larger partnership between Mattel and the LeBron James Family Foundation, aiming to uplift youth and families.
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James’ Statement:
“Inspiring young people to dream big and aim high has always been close to my heart,” said LEBRON JAMES.
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Social Media Reveal:
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The Lakers star posted photos of himself with the doll, captioned: “Got me a mini me!!”
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He praised Barbie and Mattel for continuing to inspire the next generation.
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Design Details of the Doll
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Outfit & Accessories:
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“We Are Family” shirt (tribute to his foundation)
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“I Promise” band
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Varsity jacket with patches (23, Ohio, and foundation)
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Nike Terminator High sneakers
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Sunglasses, watch, fanny pack, and Beats headphones
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Charity and Availability
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Support for Akron Community:
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Barbie will donate to the LeBron James Family Foundation in celebration of the collaboration.
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Book Donation Initiative:
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From April 14–19, each doll purchased at Target includes a donation of James’ children’s book I Am More Than to Save the Children.
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Retail Info:
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The LEBRON JAMES Kenbassador doll will be available for $75 starting April 14 at major retailers.
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