Content management is the practice of managing digital content. It can include creating and maintaining digital assets and their storage, distribution, and processing. The enterprise content management (ECM) market is a competitive one. To stay competitive, you need to be on the cutting edge of industry trends. Here are five trends that are currently reshaping the world of ECM.
1. Making all information available to everyone
The first trend is making all information available to everyone. Your ECM manages all types of content, including project-related documents and emails with attachments. And this information should be made available in real time so recipients can act on it immediately.
In other words, it’s not enough for someone to receive an email about something; they need to be able to access the relevant documents or data associated with the matter at hand as soon as they read the message—no matter where they are located or when they open their inboxes.
2. Document classification
Document classification is a process of organizing documents based on the document’s content. The idea behind document classification is that it helps to make information more easily accessible. Document classification is a key component of ECM and can be used in many industries, including healthcare, legal services, and finance.
3. Strong data security and compliance
Data security is a top priority for ECM. It’s no surprise—the recent Equifax breach makes it clear that data security must be taken seriously. But this focus on data security extends beyond regulatory compliance to how organizations operate.
Since companies want to ensure that their sensitive data remains secure at all times—whether it’s stored locally or online—they’re seeking ways to guarantee compliance with industry regulations while also ensuring proper levels of control over who has access to what information at all times without sacrificing convenience or innovation opportunities offered by technology advancements such as artificial intelligence (AI).
4. Data lakes
Data lakes are repositories of raw data for storing and analyzing unstructured data. They can be used for business intelligence (BI) and analytics, big data analytics, and machine learning. The idea behind using a data lake is to give organizations more flexibility in analyzing their information.
In the past, organizations would first have to store their raw data in a structured manner before being able to perform any analysis on it; this process would take time and often proved unwieldy for companies because it required them to maintain an outdated system throughout the whole process.
With a data lake, however, you can keep all your unstructured files in one place so that they can be accessed at any time—no matter how old or new they are—and analyzed immediately by company employees who know exactly what they’re looking for when working within the confines of those files’ information.
5. Artificial intelligence (AI)
Artificial intelligence is being used to automate tasks and make them more efficient. For example, AI can classify content automatically based on a predefined set of rules or metadata.
It also can apply NLP (natural language processing) to analyze textual data and extract key insights from it. In addition, AI can be applied for natural language generation through automatic writing so that you don’t have to hire a team of writers anymore!
AI will play an important role in your ECCM strategy going forward because it helps companies achieve their goals faster than ever before. Companies who want to survive in this competitive environment need to use new technologies like AI as soon as possible to stay caught up with their competitors.
Consent management refers to an organization’s protocols and processes for requesting and collecting user consent for their data and ensuring these varying levels of consent are adhered to throughout the data lifecycle
Conclusion
The enterprise content management market is growing, and there’s no doubt that ECM will continue being a dominant force in the future of business. As you continue to see new trends emerge and old ones fade away, companies need to stay up-to-date on what’s happening in their industry so they know how best to use this technology.
